New Assist-2-Sell Office... Making it easier for homeowners

Julie Quesnel and Tracy Wheeler have been working as realtors for nearly a decade. Despite the numerous clients they've served over the years, many have become like friends to them.

"It changes a person's life, whether you're buying or selling," Quesnel said. "You can't imagine how much of an emotional and overwhelming process that can be.

"We go through all the emotions with the clients," she said.

The pair is hoping their new discount, full-service real estate brokerage, Assist-2-Sell Cornwall Realty, which opened at 714 Pitt St. on Monday, will make that experience a little bit easier for residents of Cornwall and SDG.

The new office is part of the Assist-2-Sell franchise that offers brokerage services at a flat fee commission, instead of commission at a percentage of the sale price of a home, according to the company's website.

Quesnel said she believes all home buyers want to save money when purchasing a house, including those in the Cornwall and SDG area.

"It was an opportunity to purchase the franchise (office) and be able to provide to homeowners a full service with great savings," she said -- adding that's money people can spend on things like furniture, or another property in the future.

The office's focus is mostly on helping homeowners through a home listing package, Quesnel said, but she and Wheeler do service home buyers as well.

"We do everything that a traditional real estate brokerage would do," she said. "It's just the savings to the homeowners -- that's how it would differ."

The two women began their business venture in May, after working for different companies for several years.

Quesnel said it was high time for them to open their own brokerage office.

So they hopped on a plane to Reno, Nev., and spent a week learning more about Assist-2-Sell from the founders of the franchise, Quesnel said.

The company also has offices in Ontario, British Columbia, New Brunswick and Nova Scotia.

"It was an intense week, but it was amazing," Quesnel said "We knew we did the right thing."

Buying or selling a home can be a huge life decision, but having someone there to guide you can make things easier, she said.

"It's all about helping others -- that's what it comes down to," she said. "It's not the volume that you do, it's how you change lives."

Each day is different, which is what makes the work exciting for Quesnel and Wheeler. They could be viewing properties, out doing listings or doing inspections.

The amount of time Quesnel and Wheeler spend with each client differs from case-to-case as well. But it's not a race to the finish line.

"It's a matter of making sure the house is the right fit," Quesnel said, adding that's one of her favourite parts about working with first-time home buyers.

"Every experience is unique," she said. "It's a wonderful process."

Assist2Sell Embraces Video & "Social" Marketing

Social media platforms have become a great conduit for engaging with real estate customers and delivering a message. The challenge becomes finding a way to  deliver your message in a way that's effective on social platforms and  doesn't get lost in all the noise. Let's face it, unless people are buying or selling a house Real estate is not the most interesting topic.   

The good news is the Assist2Sell message is interesting, different, and compelling to the consumer.  This gives us an advantage over most real estate companies.

Most real estate agents Post new listings, Real estate news, Mortgage rates, and other Real estate stats and info.  While this information is valuable it's not the most exciting. 

You'll find that Assist2Sell takes a little bit different approach. Here's a sample of one of the videos we use for social marketing. 

Go ahead, you know you want to watch it!   


2017 Top Franchises from Entrepreneur's Franchise 500 List

In the late 1980s, Mary LaMeres-Pomin and Lyle Martin had a small, successful residential real estate office in Reno, Nevada; mostly working referrals and repeat customers. Around that time, large franchise offices and "mega-brokers" started to emerge and increase in popularity. Consumers believed that bigger meant better. Mary and Lyle realized they needed a competitive advantage if they were going to compete successfully with the "big boys." After witnessing the success of discount companies in other industries, they came up with a premise: If you charge home sellers less, you should be able to do enough volume to make up for the lower fees. They were right! And Assist-2-Sell was born.

Home Sales: pay less without getting less

After a quarter century in the business of real estate, Gary McMillan says that of the many changes to the business, at least one core element that attract clients hasn’t changed:   And that is that everyone wants to save a little money.  “At Assist 2 Sell, we can help you do exactly that!  There are no up-front fees and no gimmicks and we will tell you exactly what it will cost to sell your home.”
   In partnership with his wife Sharron McMillan, the team conducts their business all over London and the surrounding areas, including the Villages of Dorchester and Belmont.   Alongside daughter Lindsay, the trio brings a family perspective to what is the biggest transaction of most people’s lives.
   The McMillans have built their business based on the principles of honesty and integrity, giving sellers and buyers all the facts.  “We give people straight forward answers to their questions.   Often when home owners first contact us they think there’s going to be a catch to the fee as low as $2,995 and are surprised when they learn that we can sell their $150,000 house for $2,995 and not the percentage fee that most realtors charge,” explains McMillan. 
   Assist-2-Sell’s low “Direct-2-Buyer”™ fee can save customers plenty. For example, compare $2995 to a 5 percent commission. If the sale price is $100,000, the seller will save more than $2000: if the sale price is $200,000, the seller will save over $7000. At higher sales prices the fee varies but still presents substantial savings to the seller.
   Folks are also surprised to learn that real estate commission rates are negotiable. “They are not set in stone or decreed by law,” says Sharron. “So educating clients about that is an important first step for us.”
   She adds, “People are often skeptical, and imagine that there are hidden fees or loop holes.  But they soon become believers as they work with us and are so pleased that they tell their friends.”
   But paying less doesn’t mean you get less.  Assist-2-Sell Homes Around London Realty is a full-service brokerage and clients get all the services that they’d expect from traditional real estate companies.   This includes signage, advertising/marketing, fielding calls from prospective buyers and taking care of all the paperwork related to a home sale.
   The McMillans got on board with Assist 2 Sell approximately five years ago when they first saw an advertisement for its inventive approach to real estate sales.
   “People who want to sell their homes need professional services but don’t necessarily want to overpay for fees, which is exactly what Assist 2 Sell offers, so we were immediately attracted to their innovative marketing programs. This really matched up with our goals for our own business because it presents a unique opportunity for all parties involved in the real estate transaction to win,” explains Gary. 
   The McMillans aren’t the only ones who have caught on to this; there are now hundreds of Assist 2 Sell brokerages across North America. The company is getting attention from national press, having been featured in Newsweek and Fortune Magazine.

Read complete story here.

Is A Real Estate Franchise Right For You? 5 Indicators

Buying a franchise is a great way to start a real estate business. The benefits of starting a real estate franchise are many.  Support, training, marketing, and guidance to name a few.   

Buying a real estate franchise is not for everyone, here are 5 indictors that a real estate franchise might be the best choice. 


1. You like working within a system.

At its core, the value of a franchise is its proven model of success. While a franchisee is responsible for the day-to-day operations of their franchise, they operate within a system that provides operational support, marketing and training.  

2. You want to win now.

Beyond the proven model of success, franchises offer brand awareness, which means customers are more likely to be familiar with your product or service from day one. If you’re on the back end of your career, franchising might make sense.

3. You don’t want to reinvent the wheel.

It’s common for most people to be unsure which franchise is the best fit for you. With more than 3,000 franchises available, selecting one that fits your skills and life goals is much easier than trying to figure out a business to start by yourself.

4. Scalability is appealing.

With many franchises, if you can successfully operate one store, you can successfully operate multiple stores. Though it is certainly possible to scale a startup as well, it will likely happen faster through franchising because the blueprint is already in place.

5. You’re not quite ready to leave the job force yet.

For people that are looking to work their way into entrepreneurship without giving up their day job, there are several semi-absentee franchises worth exploring. A semi-absentee model allows you to work on the franchise for 10-15 hours per week while continuing full-time employment. Then when the time is right, you can exit your day job to focus entirely on your business.

Read full article here 


Sellers Offering Reward For Sale?

Friends: This type of social, interactive, creative home selling is the future. Can you imagine how many agents attempted to persuade him to do a traditional sale? But he didn't. Because he instinctively knows there is another way. He is not an expert at real estate, but he knows something is amiss, it just doesn't seem right. There is another way, and it works.  Our progressive, alternative whatever we want to call it model has been working since 1987 and continues to grow as the consumer's knowledge grows, thanks to the internet. Question: If he did find his own buyer wouldn't he need help with the 'process'? The 'process' isn't worth 6%! The consumer is bored. They are demanding change to old institutions: We say bring it on!

Franchisee Spotlight - Meet Julie Kaley, Modesto, CA

In this edition of Franchisee Spotlight, we would like to introduce you to one of the newest members of the Assist 2 Sell family. Meet Julie Kaley from Modesto, CA.

Q. One unique thing about you someone wouldn't learn until they got you know you.

Julie. I am a runner, and aspire to be a triathlete. And I teach a small business entrepreneurship class at the local Community College. Okay..well that is two things!

Q. Where would you build your dream home, and why?

Julie. Most definitely North Lake Tahoe, it's so beautiful up there. I love to go in the fall when nobody else is around. The Big Island of Hawaii is a close 2nd for obvious reasons. 

Q. How long have you been in the real estate business? 

Julie. I got my license in 2003, so this is my 10th year in real estate. 

Q. How did you get your start in Real Estate?  

Julie. I originally started as a title rep, and got into real estate from there. It really helped knowing the title side of transactions.

Q.What do you enjoy most about the real estate business?

Julie. It's a very interesting and fun business. I love to solve problems, and enjoy the uniqueness of the business as well as the flexible schedule. It's really a feeling a great accomplishment to close each and every transaction.

Q. Why Assist 2 Sell? 

Julie. I joined Assist 2 Sell after careful consideration. I called and asked lots of questions, and they had all the right answers. I love being able to provide high level of service to my clients at a very reasonable fee. The Assist 2 Sell corporate office is very friendly and run by people who have actually sold real estate-that was really important to me. I know it's a proven model and a great way to differentiate yourself in the highly competitive market of real estate. 

Q. The value piece of real estate advice you received? 

Julie. Real estate is really a "people" matter how much technology advances...people (buyers and sellers) want to be able to drive by properties and talk to a real person! I don't think that will ever really fundamentally change.