The Real Estate Industry - Ripe For Disruption?

I read an interesting article on the topic of disruption in the real estate industry that was recently published in Entrepreneur magazine. I wanted to pass on it.  

I always find different perspectives valuable. 

Read the full article here

A few notable sections. 

A diminishing value proposition.

Diminishing value is something that’s been slowly creeping into the real estate industry for some time now. There’s less of a need for real estate agents who exist solely to provide consumers with information already available to them via Zillow. If it’s just about opening the doors for home showings, this is something that surely doesn’t warrant their 6 percent commission.

Outdated methods: the way of the travel agent.

Many of today’s real estate agents still rely on outdated marketing methods and archaic business models. They think that hanging a sign on the window is the best way to draw in new business. And while these methods do still work -- to some degree -- the fact is that the first signs of change are in the air.

An industry that’s ripe for change.

It’s time for a change. Take a look at the real estate industry, and you will see that this industry is one that has grown complacent. Even though technology and consumer acceptance have grown, with instant information access, and consumers becoming more comfortable with the idea of selling their own homes, the real estate industry has struggled to keep up with the changing tide. 


There is no doubt the industry is slowly changing to meet the needs of today's consumers. The question is are you changing and adapting, or being left behind?

Reminds me of dialogue from Ernest Hemingway’s 1926 novel,The Sun Also Rises.

“How did you go bankrupt?” Bill asked.

“Two ways,” Mike said. “Gradually and then suddenly.”

That's how change happens and old established industries. 

We believe the Assist-2-Sell business model is perfectly positioned to take advantage of the current market as well as future "disruptions" that may occur.  Quality service at a fair price is always in fashion.