After a quarter century in the business of real estate, Gary McMillan says that of the many changes to the business, at least one core element that attract clients hasn’t changed: And that is that everyone wants to save a little money. “At Assist 2 Sell, we can help you do exactly that! There are no up-front fees and no gimmicks and we will tell you exactly what it will cost to sell your home.”
In partnership with his wife Sharron McMillan, the team conducts their business all over London and the surrounding areas, including the Villages of Dorchester and Belmont. Alongside daughter Lindsay, the trio brings a family perspective to what is the biggest transaction of most people’s lives.
The McMillans have built their business based on the principles of honesty and integrity, giving sellers and buyers all the facts. “We give people straight forward answers to their questions. Often when home owners first contact us they think there’s going to be a catch to the fee as low as $2,995 and are surprised when they learn that we can sell their $150,000 house for $2,995 and not the percentage fee that most realtors charge,” explains McMillan.
Assist-2-Sell’s low “Direct-2-Buyer”™ fee can save customers plenty. For example, compare $2995 to a 5 percent commission. If the sale price is $100,000, the seller will save more than $2000: if the sale price is $200,000, the seller will save over $7000. At higher sales prices the fee varies but still presents substantial savings to the seller.
Folks are also surprised to learn that real estate commission rates are negotiable. “They are not set in stone or decreed by law,” says Sharron. “So educating clients about that is an important first step for us.”
She adds, “People are often skeptical, and imagine that there are hidden fees or loop holes. But they soon become believers as they work with us and are so pleased that they tell their friends.”
But paying less doesn’t mean you get less. Assist-2-Sell Homes Around London Realty is a full-service brokerage and clients get all the services that they’d expect from traditional real estate companies. This includes signage, advertising/marketing, fielding calls from prospective buyers and taking care of all the paperwork related to a home sale.
The McMillans got on board with Assist 2 Sell approximately five years ago when they first saw an advertisement for its inventive approach to real estate sales.
“People who want to sell their homes need professional services but don’t necessarily want to overpay for fees, which is exactly what Assist 2 Sell offers, so we were immediately attracted to their innovative marketing programs. This really matched up with our goals for our own business because it presents a unique opportunity for all parties involved in the real estate transaction to win,” explains Gary.
The McMillans aren’t the only ones who have caught on to this; there are now hundreds of Assist 2 Sell brokerages across North America. The company is getting attention from national press, having been featured in Newsweek and Fortune Magazine.
Read complete story here. http://www.thelondoner.ca/2015/11/11/home-sales-pay-less-without-getting-less