Traditionally, many car dealerships are based on a simple idea: they know more about cars and pricing and profit than the customer does.

By leveraging the information advantage, they can sell cars at a higher markup, upsell add ons, etc.

But what happens when the customers know more than they do, when potential customers know about every option, the inventory at every dealer, etc?

This is going to happen to every business, every sector, every level. When information is set free, does it help you or hurt you?

If it's not helping you, this is a good time to change your model.

Does real estate information being set free help or hurt the industry? Better yet, does it help or hurt your business/model?

We embrace the idea of setting information free and having a more informed and educated consumer.